Flyease LaBron Zoom Soldier 8  //  Nike

“Last July, Nike and LeBron James introduced an innovative shoe construction called Flyease, an easy-entry footwear system designed to help athlete on the go and of all abilities perform better.”

It was an honor to play a small part in the Flyease journey. With a tight deadline we needed a simple video that allowed viewers to understand how the Flyease system works. With a mixture of studio camera shots and CG we built out the piece you see here. Couldn’t be more proud to finish out 2015 with this piece!

If you haven’t seen the background story behind this shoe click here... http://news.nike.com/news/the-flyease-journey,

and have a tissue or two ready.